In sponsoring The Rogers Cup - an annual professional tennis tournament held in Canada - Buick’s goal was to use this high-profile event to build positive opinion around its brand. To facilitate this effort:
An iOS game was created that gave consumers the chance to be at the heart of the action. With a live results feed in both the Montreal and Toronto tournament venues and a three-serve game setup, users were able to experience the excitement of the sport first-hand - game, set, match!
The MyBuick iOS app was build to reach consumers on a personal level. Placing the motto at the heart of Buick’s brand - “It’s your kind of luxury” - at the centre of our design, we created an experience that enabled the user to explore the company’s product line through the lens of their own lifestyle needs and preferences.